The Association of Corporate Counsel (ACC) is an in-house bar association for professional corporate counsel who practice in legal departments globally. ACC has published a 2010 “Value-Based Fee Primer,” available for reading at http://www.acc.com/valuechallenge/index.cfm, that has some interesting fee rate statistics and alternative arrangements for retaining outside counsel other than traditional “by the hour” retentions.
Here are the interesting trends:
*Non-hourly fee billing arrangements by corporate legal departments comprised 43% of surveyed departments in 2009, up from 27% of departments doing so in 2008;
*Alternative fee arrangements in law departments totaled $13.1 billion in 2009 versus $8.6 billion in 2008;
*Savings from alternative billing arrangements ranged from 15% to over 30%;
*Over the past 10 years, overall costs to U.S. companies rose 20% while legal costs rose 75%, with U.S. law firms actually increasing hourly billing rates during the 2009 great recession and 90% of law firm respondents saying they would increase rates in 2010 (which did indeed happen).
Although not reported on the ACC website, other validation of these statistics comes from Mattel, which has been engaged in a lengthy battle over the Bratz dolls--with its first quarter 2011 revenue showing an offset by $18.2 million for costs related to the lawsuit with Bratz maker MGA.
ACC has a basic fee value scheme that breaks outside counsel relationships into the following constructs: (a) defining value; (b) scoping the work to be performed; (c) assessing who is best-suited to perform this work and on what terms; (d) implementing effective fee terms and management processes; (e) managing the legal work and the project coordination; and (f) evaluating the quality of results and processes.
Here are the options frequently used other than traditional hourly billing arrangements:
*Fixed fee per deliverable--affixes an “all in” price for a distinct piece of work;
*Fixed fee per matter--sets a fixed price for all legal work relating to a particular matter;
*Capped fee--sets a ceiling on what the client will pay the law firm in a particular matter or for a particular piece of work;
*Flat fee per period--covers distinct categories of services during the course of a specified period;
*Portfolio fixed fee--assignment of a large portfolio of work to a single firm for a fixed fee after competitive bidding for a set period;
*Per capita fee/”ad agency” model--fixes a set price of “purchase” on a discounted basis for the full- or half-time services of a certain person or team producing the work required;
*Incentives/performance-based hold back/success fees--aligns interests by tying a portion of law firm compensation to outcomes achieved;
*Pure contingency--compensation depends entirely upon achieving certain outcomes; and
*Hybrid--combination of one or more of the above approaches on a given matter or for a given portfolio.